THE CRITICAL QUESTIONS

If you are currently executing on how you answered these questions 2 to 4 years ago, it's time to ask again:

How can you grow market share?
How can you grow the market?
How can you better differentiate from the competition?
Is the competition vulnerable?
Is there whitespace you can own?
Should you re-position?
Are you fully leveraging the key customer drivers?
Does the brand voice still resonate with the customer?
Is the brand ethos still engaging and motivating your company culture?
Is there a better way to go to market?
Or spend more efficiently?
Or improve the customer experience?
Or enhance customer loyalty?
Or grow share of wallet?
Or minimize churn?