Driving traffic, awareness, consideration, engagement, retail activations and enterprise-wide brand consistency - brands like Aaron’s, Fidelity Bank, Macy’s, Valvoline, Cadillac, Maid Brigade, Glades Pharma, and many other B2B and B2C businesses.
Yielding integrated campaigns, promos and customer experience, leveraging research insights, whitespace, brand truths, market conditions and reality
Leverages diverse data sources to enhance short and long-term return on objectives, driving digital and offline media (paid, earned and owned) efficiency and informing connections strategy
Cross-functional team leader, inspires consensus and 360 degree thinking… not just ads
Fosters great creative output by providing agencies a rich understanding of the customer, maintaining strategic clarity throughout the creative process
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