Aaron's 2010 - 2013 Brand Campaign

Thought-provoking, emotional, fun, new brand position for Aaron's based upon a key customer insight: "The Pride of Ownership". The campaign successfully elevated brand perception KPI's.  The thought provoking emotional, fun, new brand position for Aaron's is based upon a key customer insight: Ownership is a good feeling. As a company that makes affordable payments possible for people who are cash or credit deprived who other companies turn down, these spots portray the emotional and practical benefits and "The Pride of Ownership". The campaign also ignited a new pride amongst employees, leadership and franchise principals.