The Aaron's 2014 - 2018 platform of "Own It" was developed to enhance and evolve the 2010 - 2014 position and campaign: "The Pride of Ownership". The comedic national ads and social marketing directed to lower income consumers communicated an aspirational message that your dreams are within reach - that the little things lead to bigger and better things - that Aaron's is in the business of working with you every step of the way to ownership. Aaron's helps you own it.
Aaron’s / Case study
Helping people own what’s next.
Own It · Brand campaign